Omnichannel for Customer Support

In order to address the challenge of delivering a seamless multichannel experience where both end customers and call center operators or sales representatives can access the same information, LUNAR has emerged as a derived proposition from SOLAR (Salesforce).

This proposal was presented to Claro’s C-level executives as the culmination of extensive research focused on organizing and presenting the essential information required for customer decision-making.

The concept of LUNAR was thoroughly discussed and subsequently approved, paving the way for its integration into Claro’s application interfaces as an integral part of their omnichannel customer service processes.

IBM iX + Salesforce + Claro
by Tiago Carvalho, Lead Designer @ IBM iX